The email in my inbox last week offered thirty suggestions to green my office space: use reusable pens, redecorate with light colours, stop using the elevator.
Back at home, done huffing stairs, I could get on with other options: change my lightbulbs, buy local veggies, purchase eco-appliances, put a solar panel on my roof.
And a study released on Thursday claimed it had figured out the single best way to fight climate change: I could swear off ever having a child.
These pervasive exhortations to individual action — in corporate ads, school textbooks, and the campaigns of mainstream environmental groups, especially in the west — seem as natural as the air we breath. But we could hardly be worse-served.
While we busy ourselves greening our personal lives, fossil fuel corporations are rendering these efforts irrelevant. The breakdown of carbon emissions since 1988? A hundred companies alone are responsible for an astonishing 71 percent. You tinker with those pens or that panel; they go on torching the planet.