So most people in the UK do know that we have caused a problem.
But – Old men in the East Midlands are less likely to accept scientists’ evidence than young women in the South-east
How our desires shape our beliefs
Well, you can imagine my dismay when I discovered that all these experiments pointed to the reality that people are not driven by facts. They are not enough to alter beliefs, and they are practically useless for motivating action. Consider climate change: there are mountains of data indicating that humans play a role in warming the globe, yet approximately 50% of the world’s population doesn’t believe it.
The problem with an approach that prioritises information is that it ignores the core of what makes us human: our motives, our fears, our hopes, our desires, our prior beliefs.
“Why should the Devil have all the best tunes?”
We need to work on some tunes. This is why religions do so well, they have deep history, community and good stories. Some sects have wonderful tunes.