We need human centered stories

‘Numbers numb, stories sell’

Defenders of science, this is the messaging strategy you’ve been waiting for

Our very own Oxford based Climate Outreach has provided the needed handbook on this: Communications Handbook for IPCC scientists

For minimal readers here is the essence of the advice:

  1. Be a confident communicator
  2. Talk about the real world, not abstract ideas
  3. Connect with what matters to your audience
  4. Tell a human story
  5. Lead with what you know
  6. Use the most effective visual communication

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